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Flexible Electronics News

SolarWindow Launches Brand Awareness Campaign

Highlighting its planned electricity-generating window product line.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

SolarWindow Technologies, Inc. announced that it has initiated plans to introduce its planned electricity-generating glass products to potential customers, architects, designers, engineers, developers, contractors and glaziers, and commercial building owners.
 
The company’s brand awareness campaign is designed to be a multi-media outreach that includes social media, television, radio, trade shows and print programs. Its plan is to build SolarWindow awareness well in advance of full commercial launch of its electricity-generating SolarWindow products and technology.
 
“Our company mandate is simple and clear: we are defining our branding awareness program so that it facilitates, appeals, and cultivates our message and delivers on our mission in a consistent, clear, and credible way,” said Harmel S. Rayat, chairman of SolarWindow Technologies.
 
 
 

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